How To Celebrate National Flower Day: 5 Simple Marketing Tips

March 20, 2024 Rio Roses / Equiflor

This celebration of floral beauty also celebrates the first day of spring, and it’s an excellent opportunity to promote and market the power of flowers.

Crafting the Luckiest Blooms: A Guide to Profitable St. Patrick’s Day Marketing

March 6, 2024 Rio Roses / Equiflor

As the calendar flips to March, St. Patrick’s Day brings a lot of green, and not just in decorations and parades! With over 60% of Americans joining in the fun last year, it’s clear this day is more than just a party: It’s a golden opportunity for you to get creative and add some green to your sales. So, to ensure you don’t leave your success to the “Luck of the Irish” this year, here are some tips to prepare for that pot of gold at the end of your St. Patrick’s Day rainbow.

10 Marketing Tips for International Women’s Day to Increase Your Sales

March 4, 2024 Rio Roses / Equiflor

International Women’s Day is a fantastic opportunity to share the power of flowers to celebrate and honor women. You can increase your brand awareness and reach many new customers by showcasing your appreciation for the remarkable women in your community and beyond.

5 Valentine’s Day Consumer Spending Trends to Help You Sell More in 2024

February 8, 2024 Rio Roses / Equiflor

Valentine’s Day is always a major holiday for the floral industry, and if last year’s trends continue, we could be looking at the biggest Valentine’s Day ever. 2023 had near-record Valentine’s Day spending, both total and per person. To help you know where to focus your marketing efforts, here are the five key trends you need to know about from 2023:

5 Valentine’s Day Consumer Spending Trends to Help You Sell More in 2024

February 2, 2024 Rio Roses / Equiflor

Valentine’s Day is always a major holiday for the floral industry, and if last year’s trends continue, we could be looking at the biggest Valentine’s Day ever. 2023 had near-record Valentine’s Day spending, both total and per person. To help you know where to focus your marketing efforts, here are the five key trends you need to know about from 2023: