“Stronger together, better than ever” was the theme of this year’s WF&FSA Floral Distribution Conference, and it was certainly evident as so many floral wholesalers and suppliers came together for the first time in over a year. It was exciting to reconnect and celebrate how we are working together through these challenging times. …
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. …
With all the changes in the floral industry this past year, we anticipated that Mother’s Day sales would be high. And we were right. …
July 4th is almost here, but that doesn’t mean you don’t have time to prepare. Email marketing is one of the fastest and easiest ways to get your promotional message out. And emails get results: One study found that 4th of July emails can bring 32% more revenue than standard marketing emails. Here are a few ways to use email marketing to increase your 4th of July flower sales: …
Online floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will find your floral shop when they search for flowers online? The answer is SEO or Search Engine Optimization. SEO is the practice of increasing traffic to your website through organic search engine results instead of online ads. …
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