Meat & Poultry
'Raised with Respect' Cattle Care Campaign Continues into Second Year
Increasing consumer confidence in how beef is raised may seem like a tall task, but due to ranchers investing time in Beef Quality Assurance (BQA) training, progress is being made one certification at a time. Raised with Respect™, a campaign launched in 2023 by Sysco and Certified Angus Beef (CAB), uses BQA as the conduit to talk about cattle care efforts with chefs and consumers purchasing beef. ... Read more
August 2, 2024 | 4 min to read