‘Raised with Respect’ Cattle Care Campaign Continues into Second Year
Increasing consumer confidence in how beef is raised may seem like a tall task, but due to ranchers investing time in Beef Quality Assurance (BQA) training, progress is being made one certification at a time. Raised with Respect™, a campaign launched in 2023 by Sysco and Certified Angus Beef (CAB), uses BQA as the conduit to talk about cattle care efforts with chefs and consumers purchasing beef. …