Puratos Taste Tomorrow

5 Protein Enriched Concepts that Prove Health is Here to Stay

August 23, 2022 Puratos Taste Tomorrow

Consumers nowadays look for bread, cakes and fine patisserie that fit their individual healthy lifestyles, on top of being tasty, fresh and attractively presented. More than 60% of consumers would appreciate baked goods adapted to their personal nutritional needs, according to our Taste Tomorrow survey among thousands of consumers in 44 countries. These 5 successful protein-enriched concepts prove the upswing of bakery products with an extra nutritional value. …

Sugar Substitution: What Consumers are Looking for vs. What Actually Works

August 11, 2022 Puratos Taste Tomorrow

Most of us have a love-hate relationship with sugar. While we very often crave something sweet, we also know that too much sugar is far from healthy. So it’s not surprising that sugar is the most searched-for nutritional value. …

Hottest Chocolate Trends for 2023

August 4, 2022 Puratos Taste Tomorrow

Taste Tomorrow is the world’s largest ecosystem for consumer understanding in the chocolate, patisserie and bakery sectors. Always-on tracking of local and global consumer behaviors, attitudes and choices provides us with valuable, in-depth insights. In this article, Taste Tomorrow focuses on three trends for chocolatiers that will be essential in 2023.  …

Retro Patisserie Renaissance: The Comeback of Over-Piping

August 1, 2022 Puratos Taste Tomorrow

Hip patissiers are taking over social media platforms with retro cakes decorated with countless rows of pastel frosting, fit for a royal banquet or sumptuous wedding party. After years of naked cakes, we are now seeing a celebration of sponge cake, piping and loads of buttercream. …

Where Do People Buy Their Baked Goods and Chocolate in 2022?

July 13, 2022 Puratos Taste Tomorrow

It’s not just the supermarket and bakery competing for a visit from the bread consumer these days. The number of retail locations is growing, both online and offline. So, where do people go shopping for bread, pastries, and chocolate treats? We asked 17,000 consumers in 40 countries around the world. …