Pollock

Wild Alaska Pollock Industry Continues Work to “Make Surimi Sexy Again”

October 24, 2024 Genuine Alaska Pollock Producers

Deliberate storytelling around the real-ness of Surimi Seafood, and embracing the name, which is associated with higher perception, is critical to moving the needle and driving demand around the world, say data experts and industry speakers at the sixth Annual Meeting hosted by the Association of Genuine Alaska Pollock Producers (GAPP) today. According to the year-over-year GAPP survey results, amongst attributes that drive intent to purchase, “knowing surimi seafood is made from real fish, Wild Alaska Pollock,” rose by 5 percentage points in importance amongst respondents. …

Wild Alaska Pollock Launches in Second Major Sports Venue

February 26, 2024 Genuine Alaska Pollock Producers

New York Islanders fans and concert and event goers at New York’s UBS Arena will now have more healthful and sustainable offerings to satisfy their hunger, as several food venues throughout the arena will now menu Wild Alaska Pollock, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …

The People Behind Wild Alaska Pollock to be Highlighted in New Association of Genuine Alaska Pollock Producers Campaign

October 26, 2023 Association of Genuine Alaska Pollock Producers

The people that harvest, process and support the Wild Alaska Pollock fishery will be front-and-center in a new campaign launched today by the Association of Genuine Alaska Pollock Producers (GAPP) and its member companies. This new effort is a culmination of months of work capturing real-time interviews and footage of more than 20 industry representatives at all levels of the Wild Alaska Pollock supply chain. …

Wild Alaska Pollock Annual Meeting to Feature Stars of ‘Pollock People’ Campaign

August 24, 2023 Association of Genuine Alaska Pollock Producers

Attendees at the fifth Wild Alaska Pollock Annual Meeting will be the first to see the video, photo and social media content that comprises the new industry campaign dubbed ‘Pollock People’ that gives a behind-the-scenes look at the lives and stories of those that live, love and work in the industry, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …

Wild Alaska Pollock to Be Named Official Whitefish of Climate Pledge Arena and the Seattle Kraken

April 17, 2023 Genuine Alaska Pollock Producers

One of the world’s most sustainable proteins, Wild Alaska Pollock, has been named the official Whitefish of Climate Pledge Arena and the Seattle Kraken and will be featured on menus throughout the arena. …