Hoffman Nursery Announces Key Leadership Changes

December 18, 2024 Hoffman Nursery

David Hoffman has been appointed Chief Executive Officer (CEO), and Craig Reynolds has been promoted to Chief Operating Officer (COO). These strategic appointments reflect the company’s commitment to strengthening its leadership team and positioning itself for continued growth and success in the horticulture industry.

Consumer Valuation of Plants Project: Intercept Interview Results Preview

November 18, 2020 American Floral Endowment

A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one location in British Columbia and one in Saskatchewan in September 2020.