Plant-Based Meat Boomed. Here Comes the Bust

May 15, 2024 Matt Reynolds, Wired

Prominent brands within the space are trying to move beyond the morass. Earlier this year, Impossible Foods relaunched its range of alternatives with a new, meatier style deliberately aimed at bringing “meat lovers” into the plant-based fold.

Beyond IV, the Fourth Generation of the Beyond Burger and Beyond Beef, Debuts at Grocery Stores Across the U.S. Including at Walmart and Kroger

April 22, 2024 Beyond Meat, Inc.

The new Beyond Burger and Beyond Beef, the company’s tastiest and most nutritious yet, are an excellent source of protein – 21g per serving – and have just 2g of saturated fat derived from avocado oil, with no cholesterol or added antibiotics or hormones. The products’ meatier flavor and taste were preferred over the previous version in consumer testing1, and feedback on the new burger overall has been overwhelmingly positive.

Beyond Meat Unveils New and Expanded Line of Beyond Crumbles, Now Certified by the American Heart Association’s Heart-Check Program and the American Diabetes Association’s Better Choices for Life Program

March 28, 2024 Beyond Meat

The next generation of the company’s plant-based crumbles will be available in three craveable flavors and have a good source of protein, are low in saturated fat, and meet the rigorous nutrition criteria of the American Heart Association’s distinguished Heart-Check Food Certification Program and the American Diabetes Association’s Better Choices for Life Program.