Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the Power Your Holidays™ campaign for this year’s holiday season, introducing the infectiously wiggling, jiggling cranberry as the most powerful party guest in the house, taking the cranberry from a traditional side-dish to a bold center-stage table star. …
Rooting thousands of strawberry plants on elevated tables the first week of October, Oppy, under the Ocean Spray license, will launch the first-ever specialty berry pack in the Happy Berry™ label mid-December. The hydroponic tabletop strawberry concept was developed by New Wave Berry, LLC which is a joint venture formed by grower, marketer and distributor Oppy, agricultural investment firm Farmers Gate and family-owned agribusiness Red Dog Management, who is growing the crop in Santa Maria, California. …
Having spent the last festive season socially-distanced from family and friends, this year’s layers of protection and eased restrictions will unite folks in more traditional ways once again. Leading grower, marketer and distributor of fresh produce, Oppy, looks toward putting Ocean Spray® cranberries at the center of rejoicing tables. …
Oppy is presenting its berries, grapes and citrus under the umbrella of the campaign’s positioning line: ‘The new school way to enjoy Ocean Spray®’. All items are available now. …
The fruit comes from the Southern Hemisphere, which expands Oppy’s footprint, offering retailers a powerful 12-month consumer brand for the grape category from Peru, Chile and Brazil as well as South Africa, Mexico and California. …
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