Ocean Spray

Ocean Spray Launches Just Add Cran Creative Campaign, Introducing The Farmer ‘Johnny’a with Cran-Fan Favorites

June 12, 2024 Ocean Spray Cranberries

The new spots feature a new farmer-inspired character, “Johnny.” “Johnny” acts as the straight-shooter cousin of the two beloved farmers featured in Ocean Spray ads from 2008 to 2018; the new character aims to embody the brand’s New England roots and the grit of the farmer-owners who serve as the core of the brand. Within the creative, Johnny encourages viewers to Just Add Cran—because when you do, good things happen.   …

Oppy and Ocean Spray Celebrate 20 Years of Cranberry Excellence in U.S. Market

October 30, 2023 Oppy

Oppy and Ocean Spray® marked two decades of partnership in the U.S. this year, honoring their shared commitment to delivering the finest cranberries to families across North America, while commanding majority market share throughout the fall and early winter. …

Oppy Expands its 365 Grape Program Domestically

June 15, 2023 Oppy

Further strengthening its supply in California, one of North America’s leading grape specialists, Oppy, is pleased to introduce new acreage under the Ocean Spray label. …

Oppy Further Secures Year-Round Blueberry Program With New Source

March 28, 2023 Oppy

Bridging the gap between Mexico and the Pacific Northwest blueberry seasons, the leading grower, marketer and distributor of fresh produce from around the world has cemented its position as a year-round blueberry supplier by adding North Carolina to its mix. …

Ocean Spray Invites Everyone to Jiggle into the Season with “Power Your Holidays” Creative Campaign

October 18, 2022 Ocean Spray

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the Power Your Holidays™ campaign for this year’s holiday season, introducing the infectiously wiggling, jiggling cranberry as the most powerful party guest in the house, taking the cranberry from a traditional side-dish to a bold center-stage table star. …