Retail & FoodService
Kantar Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behavior
Kantar completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities.... Read more
July 8, 2021 | 3 min to read