NABC Vice President of Global Business Development to Serve on ATAC for Fruits and Vegetables

NABC Vice President of Global Business Development Alicia Adler has been appointed to serve on the USDA/USTR’s Agricultural Technical Advisory Committee (ATAC) for Trade in Fruits and Vegetables.

Blueberry Councils Appoint New Vice President, Marketing and Communications

Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry, as vice president, marketing and communications.

U.S. Highbush Blueberries Gain Expanded Access to High-Demand Markets in China, the Philippines

The North American Blueberry Council (NABC) today expressed appreciation for progress made in ongoing U.S. trade negotiations with China in phase 1 of the trade agreement disclosed earlier this year. Among the new tenets of the agreement is expanded market access for fresh U.S. highbush blueberries. Previously, China only permitted imports of dried and frozen U.S. highbush blueberries. Additionally, the Philippines will formally open its market.

Brian Bocock Earns Prestigious Award From NABC

Alexandria, Virginia – Brian Bocock, vice president of product management for Naturipe Farms, has been named the 2020 Alex Wetherbee Award winner by the North American Blueberry Council (NABC).

Senate Introduces Resolution Declaring July “National Blueberry Month”

The U.S. Senate has introduced a resolution recognizing the history and accomplishments of the U.S. highbush blueberry industry and seeking to declare July as “National Blueberry Month.”