Watermelon Board Launches 2020 Recipe & Carving Challenge

Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website.

Watermelon Retail Merchandising Contest Call for Entries

The National Watermelon Promotion Board (NWPB), invites all retail chains, independent retailers and commissaries to submit entries to their 12th annual Watermelon Retail Merchandising Contest.

Watermelon Board Pivots Nutrition Education Strategy to Digital Model

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families.

Watermelon Board Boosts Efforts to Increase Consumer Demand

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to the new climate, continuing to adjust marketing and promotional efforts to positively position watermelon as the go-to for health and happiness while making the most out of precious shoppers’ dollars.

National Watermelon Promotion Board’s New Watermelon.org Website

Having soft launched in February 2020, the new watermelon.org website is home to all things watermelon. Not since 2015 has the fresh front of watermelon had a facelift. Now in 2020, the new Watermelon.org is here.