On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs. …
The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered 220 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. …
The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB). …
Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with their customers. …
Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. …
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