National Watermelon Promotion Board

Watermelon Board Announces Winners to Retail Merchandising Contest

October 27, 2022 National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 120 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest — the 14th since its’ inception — continued to utilize mixed media marketing efforts in addition to in-store displays. The contest started in July to honor National Watermelon Month and ran throughout the month of August to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility. …

Watermelon Board’s Consumer Strategy Capitalizes on Emerging Digital Tactics

September 7, 2022 National Watermelon Promotion Board

This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged new and existing assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches.  …

Waste not, want it all! NWPB Launches Use The Whole Watermelon Campaign

June 2, 2022 National Watermelon Promotion Board

This month, National Watermelon Promotion Board (NWPB) has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out.  …

NWPB Presentation at NWA: Affecting Watermelon Demand through Promotion: NWPB Research and Results

February 16, 2022 National Watermelon Promotion Board

All are invited to attend National Watermelon Promotion Board’s (NWPB) upcoming presentation: Affecting Watermelon Demand through Promotion: NWPB Research and Results. The one-hour session will take place Thursday, February 24th at 11 a.m. at the Sheraton Grand Nashville Downtown as a part of the National Watermelon Association Annual Meeting & Convention.  …

Scientific Literature Review Confirms Watermelon’s Health Potential

February 7, 2022 National Watermelon Promotion Board

Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health. According to a new comprehensive review of the scientific literature on watermelon, eating watermelon regularly may help promote health. …