Happy Egg Roasts Its Own with Hilarious Billboard Punishment

February 6, 2025 Happy Egg

The billboard’s unveiling highlights the company’s playful culture, underscoring the camaraderie among the Happy Egg team. It also serves as a creative way to remind people about Happy Egg’s mission to do things better—from the humane treatment of their hens to their environmentally conscious packaging. By combining humor with purpose, Happy Egg continues to find innovative ways to connect with its audience.

JOH Welcomes Dena Telschow, Account Manager, Produce, North Central Region

February 6, 2025 JOH

Dena brings 16 years of food industry experience to JOH. Early in her career, she served as a Department Manager at Spartan Nash, where she oversaw advertising and promotional activities, planned major company events (including expos), and developed strategies to drive sales growth.

‘Fresh Up Your Life!’ Campaign Reaches 50 million in the UAE, Promoting Fresh European Produce

February 5, 2025 CSO ITALY

Concluding a successful three-year campaign in the UAE, the ‘Fresh Up Your Life! Top Quality European Fruit and Veg’ initiative has advanced the appreciation and consumption of fresh fruits and vegetables, with a special spotlight on those cultivated in Italy.

Olymel Unveils New Brand Image

February 4, 2025 Olymel

The new identity will be rolled out progressively across all the brand’s physical and digital touchpoints, including packaging, advertising and signage, which will also be updated over the coming year. The goal is to ensure greater brand recognition and foster stronger emotional attachment from consumers.

Sakata Seed America, Inc. Announces Executive Leadership Transition

February 2, 2025 Sakata Seed America, Inc.

After more than fifteen years of dedicated service as President and Chief Executive Officer of Sakata Seed America, Inc, Dave Armstrong will step into the role of Executive Chairman, where he will continue to provide strategic oversight and guidance for the business. Eduardo (Ed) Flores will assume the position of President and Chief Executive Officer, taking over operational responsibility and leading Sakata Seed America into its next phase of growth.