Marketing

Global Trade Symposium at 2024 New York Produce Show Will Uncover ‘Routes of Success’

December 9, 2024 Phoenix Media Network

Speakers will be dissecting the careful process of getting fresh produce into the hands of consumers from field to table. By land or by sea, how produce gets to the U.S. and then to wholesalers and retailers is a science made increasingly complex by weather events, political change and heightened inspections. Experts will discuss the latest trends, the challenges and the incredible logistics involved in moving produce from farms aboard or across the border to wholesalers or retailers. …

Midan Shares 5 Reasons to Keep Educating Consumers

December 9, 2024 Danette Amstein, Midan

The world looks very different now than it did 20 years ago. Every aspect of the meat industry, including meat consumers, has evolved dramatically, making the case even stronger for ongoing education and engagement. …

The Next Brand Extension for Sprinkles Cupcakes’ Will Arrive in 2025

December 9, 2024 Michael Hemsworth, Trend Hunter

The announcement comes as part of the brand’s commitment to shifting into a lifestyle brand that will enable other companies to benefit from its licensing program. This will no doubt see a range of beauty products inspired by the brand’s various flavors, scents and products to create new experiences for consumers to enjoy. …

Savor (and Save) this Season with Whole Foods Market’s 12 Days of Cheese

December 5, 2024 Whole Foods Market

Handpicked by Whole Foods Market’s Specialty Cheese team, which includes Certified Cheese Professionals (CCPs) recognized by the American Cheese Society for their exceptional knowledge and skills, these distinctive cheeses showcase the best of the best when it comes to high-quality artisanal offerings and are perfect for creating an elevated cheese board or festive spread. …

Holi-Dairy Magic Campaign Targets Consumers With Dairy-Centric Recipes, Messaging

December 3, 2024 American Dairy Association North East (ADA North East)

Retailers including Weis, ShopRite, Giant and Price Chopper are also promoting Holi-Dairy Magic in the dairy case in stores and online to reach digital shoppers. ADA North East is also working with retail registered dietitians who highlight the nutritional value of dairy with their shoppers. …