At HLTH 2024 and in advance of Diabetes Awareness Month beginning next week, Impossible Foods announced that its leanest, most protein-packed beef from plants yet, Impossible™ Lite Beef, satisfies the guidelines set by the American Diabetes Association®’s (ADA) Better Choices for Life Program. …
Located near Uptown Chicago, Impossible Quality Meats is completely designed around Impossible’s award-winning portfolio of beef, chicken and pork from plants. The pop-up expands on Impossible’s impressive foodservice footprint, counting more than 45,000 locations across the U.S. that serve Impossible products – including Impossible™ Beef, which is the #1 plant-based beef in both foodservice and retail. …
Prominent brands within the space are trying to move beyond the morass. Earlier this year, Impossible Foods relaunched its range of alternatives with a new, meatier style deliberately aimed at bringing “meat lovers” into the plant-based fold. …
Over the duration of the project, Impossible will invest in growing and harvesting crops such as soybeans, sunflowers and coconut trees, all of which represent key ingredients in Impossible’s beef, chicken and pork products. Impossible will share the daily goings-on of Impossible Ranch with the brand’s social media community, offering a visual and wholesome connection between the simplicity of these ingredients and the farm-based roots of making Impossible meat from plants. …
At Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet. …
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