Healthy Family Project is encouraging registered dietitians to consider if they have what it takes to be the cause marketing organization’s next Official Registered Dietitian. Since 2008, Healthy Family Project has retained a registered dietitian to serve as the sounding board to review recipes, create content, interact in social media groups and outlets, and respond to nutrition-based media inquiries. …
The Publix Produce for Kids cause marketing campaign wrapped on June 28 with 13 produce partners providing 852,000 meals* to the 35 Feeding America® member food banks in the Publix market area. Signage was positioned near produce partners in more than 1,200 Publix stores, featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and tips featuring campaign produce partners. …
Military Produce Group and Healthy Family Project celebrated the seventh annual Produce for Kids campaign in a big way with in-person and virtual events, produce department signage, and ads revolving around The Month of the Military Child. As part of the campaign, produce partners made a $4,000 donation to Our Military Kids, an organization that provides learning grants to children whose parents are deployed or recovering from combat injuries. …
During the month of March, Healthy Family Project aligned with health-conscious brands and more than 400 retail dietitians at 52 retailers as well as school nutrition directors in more than 100 schools for this year’s annual Mission for Nutrition. The digital, in-store, and in-school program focused on the importance of eating nutritious foods and the value of meal planning reaching more than 219 million consumers in March. …
For more than 20 years, John Shuman, President and CEO of Shuman Farms, has been a key-driver of cause-marketing in the produce industry. Through programs like Healthy Family Project®, their Feeding America® bag promotions, and supporting breast cancer awareness in October, giving back has always been a priority for Shuman and his company. …
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