Healthy Family Project’s annual thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the ongoing impact of Healthy Family Project’s cause marketing programs. Cause marketing retail and digital campaigns in 2022 raised $235k for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce and Ripe for Revival. …
Healthy Family Project is kicking off this year’s Mission for Nutrition with the announcement of a team of dietitians poised to serve as a sounding board for Healthy Family Project in 2023. The newly developed group includes dietitians in various niches Julie Lopez, culinary; Qula Madkin, sports nutrition; Chelsea Jones, meal planning; and Hayley Ewing, grocery. The dietitian team’s consumer introduction will take place during Mission for Nutrition through curated content. …
Healthy Family Project will close out 2022 with more than $238,000 raised through retail and digital cause marketing programs pushing the total raised since 2002 to more than $7.5 million for charities that support families. The organization leveraged social media, video content and digital shopper marketing to reach nearly 30 million families this year. …
This fall, Healthy Family Project is celebrating 20 years of innovative cause marketing programs and thought leadership in the health and nutrition space. In the 20-year timeframe the company, that was founded as Produce for Kids, has partnered with more than 100 better-for-you brands and 30 retailers while continuing to evolve with the health and nutrition needs of families. …
Shuman Farms has always led the produce industry in important initiatives such as food safety, cause-marketing, brand advocacy, and more. At this year’s Southeast Produce Council’s (SEPC) Southern Innovations, the team will discuss the meaningful sustainability priorities they are currently focusing on. …
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