Hass Avocado Board

West Pak Avocado Supports California Season with Expanded Bagged Avocado Lineup

March 24, 2025 West Pak Avocado

In recent years, bagged avocado sales have significantly increased. According to the Hass Avocado Board (HAB), bagged avocados grew by over 20% from 2019 to 2021, reflecting a broader trend in the avocado market as more consumers look for packaged options that offer freshness and convenience. This trend has been fueled by increased consumer awareness of the health benefits of avocados and innovative marketing strategies. …

Small Avocado Promotions Propel 2024 Summer Holiday Sales to Four-Year Highs

February 2, 2025 The Hass Avocado Board (HAB)

According to the latest Avocado Holiday Retail Recap by the Hass Avocado Board (HAB), unit sales increased by an average of +2.3%, while dollar sales soared +19% compared to the prior year. Combined, Independence Day and Labor Day generated 92.4 million units and $122.5 million in sales. …

Hass Avocado Board Announces New Executive Committee for 2025 Board Year Leaders Chosen to Oversee Next Chapter of Growth for Industry

December 10, 2024 The Hass Avocado Board (HAB)

As the only independent avocado organization, the industry can count on HAB to be a catalyst for action and to equip the entire industry for success.  …

New Hass Avocado Board Film Captures the Impact and Value of Strategic Promotion    

October 22, 2024 Hass Avocado Board

A new film about the avocado industry’s success at driving demand nationwide documents the local as well as global impact of the national marketing program led by the Hass Avocado Board (HAB) since its inception over 20 years ago. Independent researchers from the University of California, Davis found strategic promotion helped drive over 260% growth of U.S. avocado consumption while all fresh fruit consumption only rose by 9% during the same timeframe. Growers in California and the surrounding communities that benefit from their business activity have a lot to celebrate as researchers found evidence that with continued investment in research and marketing, the industry is poised for even more growth. …

Avocado Sales Back to Record-Breaking Highs During Q2 Holidays

September 8, 2024 Hass Avocado Board (HAB)

Second quarter holidays generated the highest growth rates in 2024 according to the most recent Avocado Holiday Retail Recap created by the Hass Avocado Board (HAB). Cinco De Mayo, Memorial Day and Father’s Day sold a combined 154.6 million units, generating $191.6 million in dollar sales, a $32.4 million increase in dollar sales versus 2023. …