As the only independent avocado organization, the industry can count on HAB to be a catalyst for action and to equip the entire industry for success. …
A new film about the avocado industry’s success at driving demand nationwide documents the local as well as global impact of the national marketing program led by the Hass Avocado Board (HAB) since its inception over 20 years ago. Independent researchers from the University of California, Davis found strategic promotion helped drive over 260% growth of U.S. avocado consumption while all fresh fruit consumption only rose by 9% during the same timeframe. Growers in California and the surrounding communities that benefit from their business activity have a lot to celebrate as researchers found evidence that with continued investment in research and marketing, the industry is poised for even more growth. …
Second quarter holidays generated the highest growth rates in 2024 according to the most recent Avocado Holiday Retail Recap created by the Hass Avocado Board (HAB). Cinco De Mayo, Memorial Day and Father’s Day sold a combined 154.6 million units, generating $191.6 million in dollar sales, a $32.4 million increase in dollar sales versus 2023. …
Shoppers embraced festive avocado dishes during the fourth quarter holidays. Halloween, Thanksgiving, Christmas, and New Year’s Eve weeks generated higher avocado dollar sales compared to 2022, according to the recently released avocado sales recap from Hass Avocado Board (HAB). Avocado volume and dollar sales during Christmas week grew +3%, adding +1.2 million units and +$1.3 million to the category. …
The U.S. Department of Agriculture (USDA) is seeking nominations for the Hass Avocado Board to fill seats for eight members whose terms expire Oct. 31, 2024. Nomination applications are due April 1. Appointed members will serve three-year terms beginning Nov. 1, 2024, and ending Oct. 31, 2027. …
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