Fyffes, one of the largest tropical produce importers and distributors, is launching a new advertising campaign that will have Fyffes on everyone’s lips. The campaign, launching in North America, takes aim at showing how easy and simple it is to pronounce Fyffes with a 30-second video and an attention-grabbing visual. …
The focus of the campaign which includes radio, OOH, social, digital and trade advertising, will have the theme: ‘The Power of the Blue Label’ – and is based on five key reasons that consumers should keep in mind when choosing their favourite fruit. …
Irish banana importer Fyffes popular pre-packed bananas emerged as the Gold Award winner in the Food and Feeding section of the competition for the fifth time in the competition’s six year history. …
In what it says is a ‘significant step’ towards reducing its packaging imprint, banana importers Fyffes Ireland has introduced new, sustainable and fully recyclable paper banding for use in wrapping its Organic Fairtrade bananas at the point-of-sale. …
On Saturday, April 13, Fyffes supported thousands who walked to end pancreatic cancer, the world’s toughest cancer, by donating more than 2,500 bananas to participants of PurpleStride New York City at Brooklyn’s Prospect Park. Hosted by the Pancreatic Cancer Action Network (PanCAN) New York City Affiliate, the 5k community event is aimed at promoting awareness and raising funds for the fight against pancreatic cancer. …
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