Fyffes North America is a Platinum winner in the 2019 Summit Marketing Effectiveness Award competition for its latest advertising campaign ‘Easy to Eat, Easy to Pronounce’. The campaign, which launched in North America in fall 2019, aimed at showing how easy and simple it was to pronounce Fyffes. …
The efforts being made by Fyffes to help combat childhood obesity through its fitness-based ‘Fit Squad’ initiative was recognised at this year’s IMC European Awards for Integrated Marketing Communications, held in Brussels recently. …
For the seventh consecutive year, Fyffes refueled participants of the Marine Corps Marathon (MCM) with bananas after crossing the finish line and completing their 26.2 mile journey on Oct. 27. …
The Irish fruit importer has been named as one of 62 finalists shortlisted from seven countries for this year’s IMC European Awards for Integrated Marketing Communications. …
As part of its “Discover More” campaign, Fyffes is inviting retailers to take a fresh look at premium ranging opportunities. From banana to avocado, Fyffes is keen to work with retail partners to change the perspective on the commoditized tropical fresh produce sector by bringing a new energy to the category and adding clear value. …
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