Generous Brands Launches Largest Suite of Beverage Innovations in Ten Years

October 14, 2024 Generous Brands

The suite of new beverages is comprised of a Bolthouse Farms Super Smoothie platform, new flavors of Evolution Fresh Real Fruit Sodas, SAMBAZON Açaí juice, and the Generous Brands “White Label” Program. Each of the offerings ladder up to solidify the company’s position as a category innovator and growth engine in the fresh beverage produce category.

Butterfly Separates Bolthouse Farms’ Fresh Produce and Premium Fresh Beverage Businesses

May 7, 2024 Butterfly

Butterfly announced the separation of its portfolio company Bolthouse Farms into two standalone entities: Bolthouse Fresh Foods and Generous Brands. Bolthouse Fresh Foods will carry on the century-old legacy of Bolthouse Farms as a leading supplier of fresh carrots to retailers across North America, with nearly 700 million pounds of carrots sold annually. Generous Brands will encompass the market-leading premium fresh beverage and salad dressing businesses of Bolthouse Farms and Evolution Fresh.

Bolthouse Farms Acquires Evolution Fresh From Starbucks

June 1, 2022 Starbucks

Starbucks and Bolthouse Farms announced entry into a definitive agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh. The partners (employees) that support the business will also transition to Bolthouse Farms upon close of the transaction.

Campos Borquez Driving Healthy Growth With New Brand Partnerships

April 7, 2021 Campos Borquez

Campos Borquez, the premium supplier of organic, regenerative super-foods is pleased to announce new partnerships with like-minded brands Suja Juice and Evolution Fresh.