EverCrisp

Late Season Variety EverCrisp Lives Up To Promises; Fits Retailers’ Need for Unique Winter Apple

March 15, 2019 United Apple Sales

The Midwest Apple Improvement Association (Newcomerstown,OH) has developed EverCrisp®, a cross between Honeycrisp and Fuji, and worked with a select group of growers like United Apple Sales (Lyndonville, NY) to commercialize the variety and bring something new to retailers at a time when apple sales typically slow down. …

EverCrisp is Named the H-E-B January Apple-of-the-Month

January 9, 2019 Midwest Apple Improvement Association

The MAIA-1 apple variety, marketed as EverCrisp, combines the best features of its parent varieties, Honeycrisp and Fuji. This sweet, juicy and firm apple – now in its second season selling at grocery stores – has been an instant hit among apple lovers. It maintains its crunch and sweet flavor like no other, holding its taste and firmness for months. …