JUICI, Ambrosia Gold, And Evercrisp: Winter’s Power Trio for Flavor, Crunch, and Sales

December 19, 2024 CMI Orchards

CMI Orchards provides robust support to retailers through its “Like This? You’ll LOVE That” campaign, which connects consumer favorites like Fuji, Gala and Honeycrisp to premium alternatives like EverCrisp®, Ambrosia Gold®, and JUICI®. Danelle Huber, Senior Marketing Manager, says these tools help shoppers confidently explore new varieties and make informed purchasing decisions—crucial for driving trial and capturing incremental sales.

CMI Orchards Reveals EverCrisp Outshines Fuji in Sweet Apple Comparison Study

August 6, 2024 CMI Orchards

CMI Orchards reveals compelling new data showcasing the superior performance of Washington-grown EverCrisp apples. Results from an April study conducted in partnership with Category Partners show consumer test groups overwhelmingly prefer EverCrisp over Fuji when compared in blind tastings.

Introducing EverCrisp – The Late Season Apple

January 5, 2024 Honeybear Brands

Honeybear Brands, a leading grower, packer, shipper, and developer of premium apples, is delighting retailers and shoppers with its growing supply of the late season  EverCrisp® variety.  With a robust Fall apple season in the rear-view mirror, EverCrisp provides key differentiators in the late season apple market that appeals to year ‘round fruit enthusiasts.

EverCrisp a Rising Star in 2023

February 27, 2023 Superfresh Growers

Superfresh Growers® second Washington State EverCrisp® apple crop is off to a great start. A rising star born in the Midwest, EverCrisp is now also enjoying a solid retail focus across the coastal and mountain west, south-central, and beyond. EverCrisp’s name comes from its unmatched ability to hold freshness and sweetness, a trait inherited from its parents, Honeycrisp and Fuji. Fans love its powerful crunch and sweet, juicy bite. 

Leadership Transitions at CMI Orchards

September 1, 2022 CMI Orchards

CMI Orchards announced today that the company has advanced several positions within the company in preparing for a period of tremendous growth.