The results are in, and they’re exciting: The latest National Retail Federation survey showed that Valentine’s Day spending reached $23.9 billion this year. That’s an increase of more than $2 billion from 2021 and the second-highest amount on record. Individual spending was also the second highest in the survey’s history at $175.41 per person, up from $164.76 in 2021. …
The 2022 WF&FSA Conference, held right here in Miami, provided an excellent opportunity to network after what we can all say has been an “interesting” year for the floral industry. The conference’s theme was “breaking boundaries and bridging divides,” and that’s just what we need to move forward successfully. …
The costs of goods are rising everywhere these days, and we’re certainly feeling it in the floral industry. Rio Roses’ Director of Sales, Oscar Fernandez, recently shared some hard, cold facts about this: Packaging prices are up 30 to 40 percent. Mandated labor costs are up by 7.5 percent in Ecuador and 10 percent in Colombia. Freight is up between 30 and 35 percent. And this is just a partial list. So, how do you protect your profit margins with all these rising costs? Here are four important ways: …
There are so many ways to celebrate St. Patrick’s Day, from corned beef and cabbage to green beer to “Kiss Me, I’m Irish!” t-shirts. But we know that the best way to make the holiday festive is with vibrant arrangements filled with green flowers. After all, it’s easier to find green roses and carnations than a four-leaf clover or shamrock! …
Now that our Valentine’s Day hustle and bustle is over, we’re all ramping up for Mother’s Day and wedding season. But don’t forget what comes before that: St. Patrick’s Day. And sure, this isn’t one of the biggest floral holidays of the year. Yet, if you do some smart planning and promoting now, you can reap the rewards and get that extra income over the next few months. …
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