Entries Accepted for Checkoff’s New Product Competition

September 4, 2024 Dairy Management Inc. (DMI)

This year’s contest theme aligns with checkoff-led insights that show consumers are seeking dairy products that deliver health-related benefits.

Local Checkoff Leadership Promotes Dairy in Media

American Dairy Association North East President Audrey Donahoe and Pennsylvania Dairy Promotion Program Chair Lolly Lesher represent the more than 8,300 dairy farmers in the six-state region as leaders of dairy checkoff. 

Checkoff Partnership Introduces Hot Chocolate Milk Program in Schools

February 6, 2024 National Dairy Council

National Dairy Council (NDC) and Chartwells K12, which serves more than 2 million meals daily at 700 U.S. school districts, have launched the Hot Chocolate Milk program in 58 schools. The pilot, which will run through the end of the school year, features chocolate milk – with toppings such as cinnamon and peppermint – served hot during breakfast and lunch.

Dairy Checkoff Partners With Alliance for the Chesapeake Bay, Pennsylvania Dairy Farm to Build Consumer Trust in Dairy Sustainability

As part the dairy industry’s commitment to sustainable production and building consumer trust in dairy, American Dairy Association North East, Pennsylvania Dairy Promotion Program and Alliance for the Chesapeake Bay partnered with Kurtland Farms, Elverson, Pa., to plant 326 trees on more than one acre.

Dairy Checkoff’s Pizza Partnerships Engage in Cheese-Growth Efforts

October 12, 2023 Dairy Management Inc.  

A new dairy checkoff growth program with pizza partners is expected to drive an additional 12-plus million pounds of cheese use.