Cosmic Crisp Varietal Launch to be the Largest in Apple History
The theme for the launch ties directly to the innovation and the dedication of the breeders and growers who spent over 20 years to carefully cultivate the Cosmic Crisp brand apple. Titled “Imagine the Possibilities,” the campaign speaks to this apple setting a new bar for flavor, presentation and storage, and as a category breakout inspiring chefs, families and apple lovers. …
