A new variety of apple, the Cosmic Crisp, has hit grocery stores around the country after more than 20 years of development by the Washington State University Tree Fruit Research Commission. …
Crunch Pak®, the sliced apples specialist, has an exclusive relationship to slice Cosmic Crisp® apples, a new variety that is capturing attention nationwide. …
The Cosmic Crisp’s launch this season teaches a lot about the research and development, as well as the marketing, behind the success of produce today. …
Cosmic Crisp® is pleased to announce its partnership with two refrigerated product category leaders:Crunch Pak®, the sliced apples specialist, and Litehouse®, a 100% employee-owned company and a leader in refrigerated salad dressings and innovative consumer packaged goods. …
The theme for the launch ties directly to the innovation and the dedication of the breeders and growers who spent over 20 years to carefully cultivate the Cosmic Crisp brand apple. Titled “Imagine the Possibilities,” the campaign speaks to this apple setting a new bar for flavor, presentation and storage, and as a category breakout inspiring chefs, families and apple lovers. …
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