IFPA Partners with Circana to Launch Retail Produce Consumption Data Platform
International Fresh Produce Association (IFPA) has launched its new Produce Consumption Data Platform, giving IFPA members access to top-notch grocery retail sales data, including category specific insights and trends. IFPA partners with the industry-leading data provider – Circana (formerly IRI + NPD) – to provide members with the gold standard of retail fruit and vegetable sales data. …