The challenge consists of street interviews hosted by Chef Rocco in New York, engaging passersby to give their best attempt at properly pronouncing Parmigiano Reggiano on-camera, while handing out samples of the cheese as a consolation prize. …
NGB has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all to reap the rewards from this highly successful national marketing campaign. …
SATS will release a wide range of campaign materials—including a fact sheet, social media assets, and targeted paid advertisements—highlighting all the U.S. is missing out on in economic and environmental benefits without a thriving aquaculture industry. …
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative. Calling specific attention to the wide range of extraordinary dairy products, the creative uses up-close action shots and bold, vivid imagery, inviting the world to experience the delight through the brands multi-category products, used every day and in many ways. …
IBIE invites you to submit your photo to be considered for inclusion in the IBIE 2025 campaign concept. Whether you’re a Tortilla Master, a Taste Maker, or a Bread Boss. …
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