California Avocados

California Avocado Month Activity Kicks Off

May 23, 2024 California Avocado Commission

The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May. The organization continues its “What’s Inside a California Avocado” advertising and social media campaign spotlighting the California difference and focusing on communication of locally grownand sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June. …

California Avocado Commission Shares Crop Forecast and Plans

January 30, 2024 California Avocado Commission

The official crop forecast for the California Avocado Commission’s fiscal year 2023-24 is 208 million pounds, compared to the prior year volume of 237 million pounds. Weather and market conditions will be key factors for when California avocado growers begin harvesting. The potential for a wet winter may encourage some growers to delay picking to allow their avocados time to increase in size, which could in turn increase the crop volume. …

California Avocado Growers’ Stormy Season Winds Down

August 25, 2023 California Avocado Commission

Mother Nature continues to test the resilience of California avocado growers this year, the latest test being heavy rainfall and winds from Tropical Storm Hilary and a moderate earthquake in the Ojai area on the same day. Fortuitously for many California avocado farmers, these events will not impact this year’s harvest because most of the fruit was picked before the storm. …

Al Roker Visits California Avocado Grove for California Avocado Month

June 13, 2023 California Avocado Commission

California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month. The California Avocado Commission is using an integrated support plan including public relations outreach, retail promotions, foodservice chain programs, social media and more to market this year’s celebration. …

Celebrate California Avocado Month in June With Chef Brooke Williamson

May 30, 2023 California Avocado Commission

The California Avocado Commission invites avocado lovers to celebrate California Avocado Month this June. Grown in the Golden State from San Diego to Monterey by about 3,000 growers, California avocado season generally runs from spring through summer, making June a perfect time to explore every delicious opportunity to sink your teeth into them. …