California Avocados

California Avocado Marketing Support In Full Force

April 25, 2023 California Avocado Commission

Spring has sprung and California avocado season has begun in earnest. Winter and early spring rains contributed to delaying the usual start of harvesting but were excellent for California avocado tree health. As a result, the 257 million pounds of California avocados estimated for this season likely will be concentrated from late April through summer. To bolster this volume, the California Avocado Commission is engaged with marketing support at full throttle. …

The 2023 California Avocado Season Is Officially Here

April 17, 2023 California Avocado Commission

The California Avocado Commission announces the kickoff to the 2023 season with fresh, delicious fruit available now through summer. From smoothies and salads to dips and desserts, everyone’s favorite California avocados are packed with flavor and nutrients, and are a versatile staple in any diet. …

California Avocado Commission Hires New VP Marketing

March 15, 2023 California Avocado Commission

The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month. Terry has more than 30 years of sales and marketing experience in the foodservice and retail channels, most recently as Head of Partner Success & Strategy for Impossible Foods. …

California Avocado Marketing and Season Forecast Announced

January 31, 2023 California Avocado Commission

The California Avocado Commission announced its marketing plans for 2023 along with the early season California crop forecast for its fiscal year 2022-23. The harvest estimate is 257 million pounds of avocados, which is a slight decrease compared to the 2021-22 season crop volume of 276 million pounds. …

2021-2022 California Avocado Marketing Performance Highlights

December 26, 2022 California Avocado Commission

At the California Avocado Commission Board of Directors meeting in November, CAC provided its fiscal year 2021-22 marketing performance report, known as the Dashboard. A summary of that report — which covers activity in the areas of consumer advertising, social media, consumer public relations, brand advocates, retail and foodservice programs, trade advertising and public relations as well as research highlights — follows. …