The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month. Terry has more than 30 years of sales and marketing experience in the foodservice and retail channels, most recently as Head of Partner Success & Strategy for Impossible Foods. …
In honor of International Women’s Day (March 8), the California Avocado Commission, which represents growers farming on about 50,000 acres in the state, is sharing profiles of some female avocado farmers to showcase the role of women in the industry. As with all farming, women have long been active in growing California avocados. Many California avocado growers come from multigenerational farming families, and with generational transitions happening, increasingly women are taking on avocado grove management and ag industry leadership roles …
The California Avocado Commission announced its marketing plans for 2023 along with the early season California crop forecast for its fiscal year 2022-23. The harvest estimate is 257 million pounds of avocados, which is a slight decrease compared to the 2021-22 season crop volume of 276 million pounds. …
At the California Avocado Commission Board of Directors meeting in November, CAC provided its fiscal year 2021-22 marketing performance report, known as the Dashboard. A summary of that report — which covers activity in the areas of consumer advertising, social media, consumer public relations, brand advocates, retail and foodservice programs, trade advertising and public relations as well as research highlights — follows. …
The California Avocado Commission has promoted Ken Melban to vice president of industry affairs and operations. A produce veteran with extensive experience, Ken Melban joined the Commission in 2011 as director, issues management. In 2015 he was promoted to vice president, industry affairs. …
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