CAC Successfully Petitions USDA, Hass Avocados Removed as Host in Oriental Fruit Fly Quarantine

On September 27, 2023, the United States Department of Agriculture’s Animal and Plant Health Inspection Service and the California Department of Food and Agriculture established an Oriental Fruit Fly (OFF) quarantine in San Bernardino and Riverside Counties, California, The OFF quarantine area, which includes avocado production regions, listed Hass avocados as a host, which was inconsistent with USDA’s Mediterranean Fruit Fly and Mexican Fruit Fly host lists that do not include Hass avocados.

California Avocado Commission Introduces New Marketing Approach at IFPA Global Produce & Floral Show

The California Avocado Commission marketing team took advantage of the second annual International Fresh Produce Association Global Produce & Floral Show to announce big changes in how it will manage its marketing program going forward.

Jeff Oberman, President of The California Avocado Commission, Leaves to Pursue Other Interests

The California Avocado Commission (CAC) announced that Jeff Oberman, who served as President and CEO of the organization since October 2022, has left the organization to pursue other interests.

California Avocado Growers’ Stormy Season Winds Down

Mother Nature continues to test the resilience of California avocado growers this year, the latest test being heavy rainfall and winds from Tropical Storm Hilary and a moderate earthquake in the Ojai area on the same day. Fortuitously for many California avocado farmers, these events will not impact this year’s harvest because most of the fruit was picked before the storm.

Al Roker Visits California Avocado Grove for California Avocado Month

California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month. The California Avocado Commission is using an integrated support plan including public relations outreach, retail promotions, foodservice chain programs, social media and more to market this year’s celebration.