New Infographic Illustrates Beef’s MVP Status
Plant-based proteins may be driving headlines, but beef is the most valuable protein when it comes to sales, sustenance and sustainability. …
Beef
Researcher Leading Effort to Increase Marbling in Beef Without Increasing Overall Fatness
Brad Johnson, the Gordon W. Davis Regent’s Chair in Meat Science and Muscle Biology in the Department of Animal & Food Sciences at Texas Tech University, hopes to unlock one of those secrets to beef marbling without making the cattle fatter and unhealthy. …
Consumers Celebrate Winter Holidays With Beef
While summer grilling season remains in full swing, retailers will soon turn to winter holiday planning when beef will again, take center-stage. Ground Beef, Chuck Center Roasts, Ribeye Steaks and other options will remain in shoppers’ carts through back-to-school and the fall, but beef takes December holidays to a whole other level. …
Alberta Beef Producers say They’re Ahead of the Curve as Consumers Look For Sustainable Meat
Calls to consume less meat to protect the environment have some ranchers in Alberta turning their focus to more sustainable meat production. …
Beef Drove 2018 Meat Department Sales
Year-end sales data has arrived and 2018 was an excellent year for beef at retail. Compared to 2017, monthly beef dollar sales were higher throughout the year and total beef sales increased 6.0% nationwide, on sharply higher volumes accompanied by stronger prices (see chart).1As noted previously, these positive factors combined to drive consumer demand for beef higher.2 …