While the beef industry offers consumers many choices when it comes to items in the meat case or options on a menu, one beef product remains the overwhelming leader. From January through July of this year, Ground Beef products have comprised 49% of retail sales in the U.S. in terms of volume and 37% of dollars.1 Consumers see Ground Beef as a versatile, affordable, and frequent meal option. …
School supplies are purchased, the first-day outfit is laying out and the Beef. It’s What’s For Dinner. brand completed meal prep homework that will ensure families receive the nutrients they need and parents win back some precious time in their busy schedules. These A+ weeknight beef recipes require minimum time in the kitchen for maximum taste and health benefits. …
Firing up the grill and gathering with friends and family as beef sizzles and fireworks sparkle may be one of the most time-honored traditions to celebrate Independence Day. From mouthwatering beef burgers, to Skirt Steak tacos, the Checkoff-funded Beef. It’s What’s For Dinner. brand, has you covered with tips and recipes that will guarantee amazing flavor your family and friends will savor. …
The Cattlemen’s Beef Board and Oklahoma Beef Council have collaborated on a series of entertaining videos that explains how the Beef Checkoff works. …
A new survey commissioned by the National Hot Dog and Sausage Council (NHDSC) and The North American Meat Institute, a contractor to the Beef Checkoff, showed that 73 percent of Americans believe that a cookout is not complete without hot dogs. After all, hot dogs are an important part of American culture, summer celebrations, travel and grilling traditions. …
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