Beef Checkoff

Holiday Beef Sales Generate Higher Demand for the Industry at Retail

October 22, 2021 Beef Checkoff

As the Summer Grilling Season ended with the beginning of autumn, retailers and consumers will begin to turn to another important period for beef demand. The holidays, especially the month of December, generate higher demand for the industry at retail. With Americans gathering with family and friends and celebrating over meals, consumers demand premium beef products, such as roasts and steaks. These premium products can help drive increased sales at the retail level, and the holiday season is an important time to promote, feature, and advertise these types of products to capture consumer attention and seasonal demand. …

Thirty-Five Years of the Beef Checkoff: How the National Research and Marketing Program Works

October 20, 2021 Beef Checkoff

Thirty-five years ago, the Beef Checkoff program became a reality. Established as part of the 1985 Farm Bill, the Beef Checkoff is funded by producers and beef importers who pay a $1-per-head assessment on animals they market or import. The national marketing and research program has one primary goal: driving demand for beef. While the Beef Checkoff has been around for more than three decades, it’s a complex program that can be difficult to understand, even for those in the beef industry. …

An Overview of Ground Beef at Retail and Foodservice

October 8, 2021 Beef Checkoff

While the beef industry offers consumers many choices when it comes to items in the meat case or options on a menu, one beef product remains the overwhelming leader. From January through July of this year, Ground Beef products have comprised 49% of retail sales in the U.S. in terms of volume and 37% of dollars.1 Consumers see Ground Beef as a versatile, affordable, and frequent meal option.  …

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Make Back-to-School Easy with Beef. It’s What’s For Dinner.

August 11, 2021 Beef Checkoff

School supplies are purchased, the first-day outfit is laying out and the Beef. It’s What’s For Dinner. brand completed meal prep homework that will ensure families receive the nutrients they need and parents win back some precious time in their busy schedules. These A+ weeknight beef recipes require minimum time in the kitchen for maximum taste and health benefits. …

Celebrity Chef Josh Capon Shares Recipes to Beef up the Fourth

July 2, 2021 Beef Checkoff

Firing up the grill and gathering with friends and family as beef sizzles and fireworks sparkle may be one of the most time-honored traditions to celebrate Independence Day. From mouthwatering beef burgers, to Skirt Steak tacos, the Checkoff-funded Beef. It’s What’s For Dinner. brand, has you covered with tips and recipes that will guarantee amazing flavor your family and friends will savor. …