The 2021 CBB Annual Report includes information about projects and results within each of the organization’s program areas: promotion, foreign marketing, consumer information, industry information, research and producer communications. The report also contains a financial statement of assets, liabilities and net assets from September 30, 2020, to September 30, 2021.
…
Cattle producers Norman Voyles, Jr., Jimmy Taylor and Andy Bishop are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2022. …
As 2021 continued throwing curveballs one thing remained steady – consumers’ love of beef. In fact, according to CattleFax, beef demand is the highest it has been in 33 years. As we start the new year, the Beef Checkoff is putting the spotlight on some of the recipes and beef trends that rose in popularity this year, and what beef lovers can expect to see in 2022. …
What’s the Checkoff doing to address the threat that plant-based alternative proteins pose to the beef industry? …
In a month that’s traditionally set aside for giving thanks, the California Beef Council (CBC) showed their thankfulness and appreciation for an industry that was hit hard by the COVID-19 pandemic-foodservice. In a partnership with EATYALL, a chef-focused company looking to bridge the gap between farmers, ranchers and chefs, the CBC shipped care packages to 30 premier chefs across California to show appreciation for their efforts in keeping beef as a centerpiece on their menus. …
© Copyright 2021 | Phoenix Media Network | All Rights Reserved | Terms of Service | Privacy Policy