As 2021 continued throwing curveballs one thing remained steady – consumers’ love of beef. In fact, according to CattleFax, beef demand is the highest it has been in 33 years. As we start the new year, the Beef Checkoff is putting the spotlight on some of the recipes and beef trends that rose in popularity this year, and what beef lovers can expect to see in 2022. …
What’s the Checkoff doing to address the threat that plant-based alternative proteins pose to the beef industry? …
In a month that’s traditionally set aside for giving thanks, the California Beef Council (CBC) showed their thankfulness and appreciation for an industry that was hit hard by the COVID-19 pandemic-foodservice. In a partnership with EATYALL, a chef-focused company looking to bridge the gap between farmers, ranchers and chefs, the CBC shipped care packages to 30 premier chefs across California to show appreciation for their efforts in keeping beef as a centerpiece on their menus. …
As the Summer Grilling Season ended with the beginning of autumn, retailers and consumers will begin to turn to another important period for beef demand. The holidays, especially the month of December, generate higher demand for the industry at retail. With Americans gathering with family and friends and celebrating over meals, consumers demand premium beef products, such as roasts and steaks. These premium products can help drive increased sales at the retail level, and the holiday season is an important time to promote, feature, and advertise these types of products to capture consumer attention and seasonal demand. …
Thirty-five years ago, the Beef Checkoff program became a reality. Established as part of the 1985 Farm Bill, the Beef Checkoff is funded by producers and beef importers who pay a $1-per-head assessment on animals they market or import. The national marketing and research program has one primary goal: driving demand for beef. While the Beef Checkoff has been around for more than three decades, it’s a complex program that can be difficult to understand, even for those in the beef industry. …
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