West Pak Avocado, a leading global distributor of premium avocados, is proud to announce a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to help shoppers more easily identify quality Mexican avocados. West Pak’s new PLU sticker features the company’s branding along with the AFM logo with its signature PANTONE® color. …
Spring has sprung and California avocado season has begun in earnest. Winter and early spring rains contributed to delaying the usual start of harvesting but were excellent for California avocado tree health. As a result, the 257 million pounds of California avocados estimated for this season likely will be concentrated from late April through summer. To bolster this volume, the California Avocado Commission is engaged with marketing support at full throttle. …
Westfalia Fruit US is excited to present the GEM® avocado to the United States market. GEM is a gourmet avocado that Westfalia holds exclusive marketing rights in Africa, the EU, and many other regions of the world. …
Cinco de Mayo is right around the corner, and no fiesta is complete without a heaping serving of guacamole. In fact, Cinco de Mayo is the second biggest consumption occasion in the U.S. for avocados and guacamole. The number one selling avocado brand, Avocados From Mexico® has partnered with Coke Zero to give shoppers something to guac about all weekend long with the launch of its newest national shopper marketing program. …
The world’s all-consuming love affair with avocados shows no signs of slowing down with record numbers set to attend a global industry congress in Auckland next week. …
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