California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month. The California Avocado Commission is using an integrated support plan including public relations outreach, retail promotions, foodservice chain programs, social media and more to market this year’s celebration. …
The Colombia Avocado Board (CAB) has announced the release of their first ever Colombian avocado handling guide. The guide, authored by industry expert John Bower, includes support for everyone throughout the supply chain, from pre-planting to retail, on the best methods for maintaining the appearance, flavor, and shelf life of avocados from the Colombian region. …
According to a recent study from the University of Illinois Urbana-Champaign’s Applied Research Institute, Apeel Sciences’ proprietary method of testing avocado ripeness is up to three times more accurate than current industry testing mechanisms. The durometer, pioneered for produce ripeness testing by the company, is an efficient and non-destructive alternative to testing avocado ripeness and is more consistent in testing ripe fruit, when compared to the existing method of using a penetrometer. …
Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a year, is executing on its plan to become a significant player in avocados. Today it was announced that the company will begin marketing their Hass avocados in North America under the Frutura brand, beginning in the 3rd quarter of 2023. …
Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates from 33 countries on U.S. strategic priorities at the 10th World Avocado Congress (WAC) in New Zealand. With the global avocado market tracking to nearly double in value by 2026,1 industry members are invited to access Global Trends Fresh from World Avocado Congress: Discover the Top Areas of Focus, a webinar on-demand for key takeaways and resulting opportunities for the U.S. avocado industry. …
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