Revolutionary Blockchain Technology Offers Producers an Opportunity to Deepen Consumer Trust
May 15, 2025 | 1 min to read
Research from the Norwegian Seafood Council indicates that 89% of consumers seek greater transparency regarding seafood production. This demand is driving producers to adopt blockchain technology, which enhances communication about the seafood supply chain. By utilizing decentralized information, seafood producers can effectively convey the journey of their products from sea to shopfloor, fostering consumer trust and a clearer understanding of food choices.
Norwegian Seafood Council research has revealed that as many as 89% of consumers want more information about how their seafood is produced. This demand for transparency is paving the way for producers to harness innovative blockchain technology to build consumer trust and offer a clearer picture of the seafood supply chain.
Essential information shared via decentralized blockchain technology can make a vital difference to the way seafood producers communicate with consumers about the origin and journey of their food choices – from sea to shopfloor.
To read more, please visit Norwegian Seafood Council.