Phillips Foods Expands Retail Sales Team To Drive Growth Strategies

Baltimore MD – Phillips Foods, the number one selling brand of crab meat and crab cakes in the United States, is proud to announce the hiring of industry leading retail sales experts to spearhead their retail growth strategies for 2013 and beyond.  Phillips has hired a new Vice President of Retail and Club Store Sales as well as two new Sales Managers; revamping the sales team for Phillips retail and club efforts.

Kerry Frye, appointed Regional Retail Sales Manager – West Coast, will be tasked with growing Phillips West Coast retail sales. Frye has over 20 years of sales experience as a top sales performer for leading seafood companies in North America with a broad background on a variety of seafood species and value-added product forms.

John Baxter, the new Regional Retail Sales Manager – East Coast, will be responsible for new account placement and increasing Phillips East Coast retail sales.  John brings almost 20 year of food sales experience and more than 10 years in seafood specifically previously with leading North American seafood companies.

Tom Sherman, the new Vice-President of Retail and Club Store Sales, cited: “We are excited to add proven, top performers like Kerry and John to our Retail Sales Team.  With their cumulative proven successful track records, I feel highly confident that, with this Team, we will be able to exceed our aggressive growth goals as well as increase our level of service we provide to all our customers.”

The Retail Sales Team expansion is a key component of new COO Paul Opitz’s complex market growth and customer focused corporate strategies.

About Phillips Foods

Phillips Seafood Restaurants and Phillips Foods, Inc. is a family-owned business founded in 1914 with headquarters in Baltimore.  Phillips is recognized as the leading importer and distributor of crab meat and other crab products in the U.S.  The company has additional lines of the highest quality seafood items for both retail and foodservice customers as well as company owned restaurants.  Owning and operating over 17 crab plants and over 20 seafood restaurants has placed Phillips in a unique niche in the food world.  Phillips Foods is making seafood a bigger part of life by producing and distributing the most delicious seafood products on the market today.  To find out more information about Phillips, call 1.888.234.CRAB or visit www.phillipsfoods.com

Source: Phillips Foods