McLEAN, Va. – Football fans nationwide can indulge in mouthwatering shrimp recipes all season long thanks to an online initiative created by the National Fisheries Institute (NFI) Shrimp Council and partner Weber-Stephen Products LLC.
“Tailgate Takeover” was created as an ode to the ever-popular tailgate season and the foods that go along with it. For the campaign, the creative food bloggers serving as the Shrimp Council’s 2015 blogger ambassadors were invited to create unique, tailgate-inspired recipes utilizing the Weber® Q® 1200™ portable gas grill and positioning shrimp as the star player.
The campaign capitalized on the bloggers' expansive and devoted followings and culinary creativity to showcase bite-sized shrimp sensations guaranteed to be a hit in living rooms and stadium parking lots across the country. By focusing on shrimp as the main ingredient perfectly cooked on Weber’s new color line of Q® 1200™ portable gas grills, the bloggers developed four remarkable – and tailgate-friendly – recipes.
“We know tailgate season is about more than just football, it’s also about food,” remarked Judy Dashiell, Senior Vice President of NFI. “Consumers are looking for easy, creative and delicious finger foods to accompany their celebrations, and shrimp fits perfectly in this category. Through this campaign combination of Weber’s portable grills and the bloggers’ expertise, we provided fans everywhere with a variety of recipes that will stick around even after football season.”
Tailgate Treats with Shrimp and Weber
“From dips and spreads to skewers and sliders, football fans today are as creative as ever with their pre-game snacks and meals,” said Dashiell. “Thanks to its ease of preparation and versatility, shrimp serves as the perfect ingredient for all types of tailgate recipes. Plus, Weber’s portable grills make the process even easier. We say it's the delicious taste of grilled shrimp for the win this season!”
Participating bloggers and corresponding original recipes included:
- Damn Delicious – Guacamole Shrimp Wonton Cups
- Lauren’s Latest – Sriracha Brown Sugar Garlic Shrimp
- Creme de la Crumb – Teriyaki Shrimp Skewers
- Julie’s Eats and Treats – Grilled BBQ Pineapple Shrimp Bite
Through a combination of blog post readership and accompanying social media engagement, the online “Tailgate Takeover” campaign garnered more than 6.5 million impressions.
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About the NFI Shrimp Council
The mission of the NFI Shrimp Council is to promote shrimp as a nutritious and delicious protein. Council members source sustainable shrimp from around the globe for Americans to enjoy at home and in restaurants.
The NFI Shrimp Council Members
Censea, Devi Seafood, Eastern Fish Company, Great American Seafood Import Co., H&N Group, Harbor Seafood, High Liner Foods, King & Prince Seafood, Mazzetta Company, Rich Products Corporation, Sea Port Products, Tai Foong USA Inc.
Associate Members of the NFI Shrimp Council
Ananda Aqua Exports (P) Ltd., Asvini Fisheries Private Limited, Certified Laboratories, Inc., Charoen Pokphand Foods Public Company Limited, Coastal Corporation Ltd., Devi Seafoods, Ltd. India, Fortune Fish & Gourmet, Joseph C. Murray & Co. Inc, Londonderry Freezer Warehouse LLC, Los Angeles Cold Storage, MSeafood/ Minh Phu, Nekkanti Sea Foods Ltd., Preferred Freezer Services, PT. Bahari Makmur Sejati, PT. Bumi Menara Internusa, PT. CENTRAL PERTIWI BAHARI, PT. First Marine Seafood, PT. GRAHAMAKMUR CIPTAPRATAMA, PT. Indokom Samudra Persada, PT. Mega Marine Pride, PT. SEKAR BUMI Tbk , PT. Surya Alam Tunggal, Quoc Viet Seaproducts Processing Trading and Import- Export Co., Ltd., Rod International, Seajoy Seafood Corp, Wells Fargo Bank, Williams Clarke Company, Inc.
About Weber
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately-held company’s products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber’s social communities include www.facebook.com/weberbbq, www.instagram.com/webergrills, www.twitter.com/webergrills, www.pinterest.com/webergrills and www.youtube.com/user/GrillwithWeber. Visit www.weber.com for more information.
Source: NFI Shrimp Council
