Lobster Industry Unveils New Branding Strategy To Do Better Job Of Competing

HALIFAX — The Lobster Council of Canada has a new branding strategy and logo that it hopes will help do a better job of competing in the global marketplace.

The council's president, Jeff Malloy, says Canada remains a world leader in lobster harvesting, live shipping and processing.

However, he says the industry's fragmented structure has led to mixed messages.

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