Shoppers are encountering some empty trays at Loblaw fish counters.
It’s the first step in the grocery giant’s goal to sell only sustainable seafood by the end of 2013.
The empty trays contain signs pointing out that Chilean sea bass, orange roughy, skate and shark are species at risk. Eco-friendly alternatives such as sablefish or Pacific halibut instead of the Chilean sea bass are suggested as alternatives.
To guide seafood buyers, Loblaw also posts certification labels from the Marine Stewardship Council, a non-profit, international agency. A new Aquaculture Stewardship Council certification for farmed fish is also being developed. It is expected to be completed in two years. Standards have already been set for tilapia and Vietnamese catfish.
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