INDRE KVARØY, NORWAY – Kvarøy Arctic (pronounced “Kwa-ray”) joins forces with Whole Kids Foundation, a nonprofit established by Whole Foods Market, as their official sponsor and supporter in their mission to improve children’s nutrition in the US. The Norway-based, sustainable salmon farm has pledged a $10,000 annual contribution for 2022, with plans on expanding the program in 2023.
The collaboration is based on creating educational content that sparks curiosity among children to learn about sustainable and nutritious food systems. This partnership will develop and provide engaging resources for teachers, parents, students, and school communities as both organizations share the vision that children’s education on healthy eating and climate-friendly food systems go hand in hand. With a focus on healthy eating, the environment, and sustainability, Kvarøy Arctic and Whole Kids Foundation can help kids eat better while enjoying it!
Kvarøy Arctic’s CEO, Alf-Goran Knutsen says: “Quality of life for the world’s children in 2050 depends on our decisions today. Every decision we make must stem from a deeply rooted commitment to protecting the planet for future generations. There’s an old saying, ‘We do not inherit the world from our parents. We borrow it from our children.’ This is the tenet from which all of our actions are based. Kvarøy Arctic has been committed to being a part of a contributive and sustainable food system since 1976.”
“An important part of Whole Kids Foundation’s mission has always been about inspiring families. Our partnership with Kvarøy will allow us to broaden our educational support for teachers and families everywhere and help them discover small healthy eating changes that can make a big difference in their nutrition and wellness,” said Nona Evans, Executive Director of Whole Kids Foundation. “The team at Kvarøy truly understands that our kids have an enormous capacity to understand where food comes from and the impact it has on our bodies and environments. Together we hope to fuel the next generation of healthy leaders!”
About Kvarøy Arctic:
Kvarøy Arctic is a third-generation Atlantic salmon farm on the Island of Kvarøy along Norway’s Arctic Circle. Led by CEO Alf-Gøran Knutsen, Production Manager Gjermund Olsen, and Operations Manager Håvard Olsen, the Kvarøy Arctic team is ushering in a new era of sustainability for salmon farming as a net producer of fish protein with a commitment to traceability and transparency through IBM blockchain technology.
Recognized by FastCo as one of the World’s Most Innovative Companies in 2022, Kvarøy Arctic is the first farmed finfish to carry the Fair Trade USA seal, and is BAP, ASC and Global G.A.P. certified. The salmon has the merroir of Norway’s cold, clear waters with delicate marine flavors and slight brininess. It is one of a small number of farm-raised fish certified by the American Heart Association’s® Heart-Check program.
Kvarøy Arctic is currently available for direct delivery on Amazon.com, through Pod Foods, at restaurants, and at select retailers like Whole Foods Market U.S. locations, Giant Eagle stores, and more.
Whole Kids Foundation supports schools and inspires families to improve children’s nutrition and wellness. Founded by Whole Foods Market in 2011, the independent, nonprofit organization is based in Austin, Texas and serves schools and organizations in the US, Canada, and the UK. For more information on the Foundation’s school programs including school gardens, salad bars, beehives, and nutrition education for teachers, visit wholekidsfoundation.org.
