Fishery Products International Names Winners Of FireRoasters Recipe Challenge

DANVERS, Mass. — Fishery Productions International, a leading broadline seafood provider, today announced the six winners of its 2011 Fire Up Your Menu Recipe Challenge, a competition among the company’s broker network to create recipes complementing FPI’s new innovative FireRoasters™ line of flame-seared fillets.

FPI’s culinary staff received hundreds of recipe submissions from chefs in the company’s national broker network, and one winner was chosen for each of the six flavor profiles in the groundbreaking FireRoasters line of roasted cod, tilapia and salmon fillets.

The recipe challenge winners are:

•Smoky Applewood Salmon: Scott Krimmer of M.V.P. Wisconsin
Applewood Seared Salmon with Barbequed Pasta
•Asian Barbeque Salmon: Lawrence Parks of Venture CDC Sales Group
Banana Leaf Steamed Barbeque Salmon
•Rustic Italian Cod: Culinary team, M.V.P. Ohio
Rustic Tuscan Cod Stew
•Southwest Style Cod: Scott Becthold of Dougherty Brokerage Co. of Iowa
Southwest Cod Loin Ceviche with Avocados Mexicanos
•Citrus Peppercorn Tilapia: Steve Hermosura of Market Access
Saigon Tilapia Sub (Bahn Mi Ca)
•Thai Basil Tilapia: David Carey of Venture CDC Sales Group
Spicy Thai Fish Potage

“We received many outstanding recipe submissions to complement the unique and innovative flavor profiles of the FireRoasters line, which offers a deliciously seasoned, flame-seared seafood option to foodservice operators,” said Chef Owen Tilley, FPI’s executive chef. “These recipes will be used by FPI’s brokers as part of a recipe guide as they offer bundled product lines to operators and distributors.”

The recipes are also available as a downloadable brochure on FPI’s website.

Each recipe was judged on creativity, marketability, use of other represented brands and products, and overall presentation appeal. Each recipe winner will receive a hand-picked selection of culinary tools, plating utensils, and Global® brand cutlery, personally selected by Chef Tilley.

FireRoasters is a full line of fully-prepared, thick-cut salmon, tilapia and cod fillets that have been flame-roasted and seasoned to perfection through FPI’s unique process, offering operators a profitable, highly popular flavor profile that eliminates the high cost and complexity of preparing fire-roasted seafood from scratch.

For more information about FireRoasters, visit www.fisheryproducts.com, or call 800-374-4770.

About Fishery Products International

Fishery Products International, (FPI), is a leading provider of quality seafood in the foodservice market, offering an exceptionally broad portfolio of on-trend and in-demand seafood solutions to America’s largest restaurant chains, national distributors and regional specialists. Fishery Products International is a division of High Liner Foods (USA), Inc., the U.S. subsidiary of High Liner Foods Inc., a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI® and Mirabel® food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange. For more information about FPI, please visit www.fisheryproducts.com.

Source: Fishery Products International