Not even the Gulf oil spill contamination has put a dent in one of the restaurant industry's hottest growth trends for 2010: fish tacos.
At a time many consumers are looking to cut calories and costs, fish tacos are hitting the mainstream as they spread rapidly from the West Coast eastward.
California Pizza Kitchen just put them on the menu. They're top sellers at The Cheesecake Factory and BJ's Restaurants. El Pollo Loco recently began to test fish tacos. Two Southern California chains, Rubio's Mexican Grill and Wahoo's Fish Taco, are eyeing East Coast locations. And Taco Bell plans to test fish tacos in its stores next year.
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