UC Santa Barbara researchers find that legal markets for farmed fish could relieve pressure on wild populations

The trade of totoaba has all the intrigue of a crime thriller. Dollars and drugs change hands as a criminal cartel vies against the government. Communities and endangered species are caught in the crosshairs of a lucrative illicit trade. It may then come as a surprise that the totoaba is a fish.

The totoaba is a large, yet unassuming, species of fish native to the Gulf of California. But its mundane appearance belies incredible value on the black market. “Totoaba swimbladder can sell for up to $80,000 USD per kilogram in Chinese end-markets making it worth more than gold or cocaine,” said marine biologist Julia Lawson, who earned her doctorate from UC Santa Barbara’s Bren School of Environmental Science & Management. This buoyancy-regulating organ is used for luxury food, expensive gifts and speculative investments in China.

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