Juneau, Alaska: With customers gathering for parties and longing for cold-weather comfort food, winter is the perfect season to promote premium wild Alaska seafood. Alaska seafood doesn’t simply offer outstanding purity and flavor—it also brings unbeatable brand recognition, and the Alaska Seafood Marketing Institute (ASMI) can help retailers spread the word.
Just in time for the holidays, ASMI has released the “Seafood to Celebrate” portfolio of retail promotional materials. To help retailers highlight the entertaining potential of Alaska seafood, ASMI’s new collection of materials features in-store posters, a mouth-watering recipe booklet, and a convenient recipe on-pack. In addition, ASMI is running two Family Features campaigns, timed with the holiday season and Lent, to highlight the “Seafood to Celebrate” promotion. The campaigns will reach over 36 million consumers.
The centerpiece of the “Seafood to Celebrate” collection is the recipe booklet. From pistachio-crusted Alaska halibut bites to Alaska sole sliders, this collection of twelve new recipes offers accessible, healthy alternatives to more traditional entertaining standbys. The recipe booklet highlights small bites that allow home chefs to stretch premium Alaska seafood into more servings per pound—the perfect way to present a high-quality dish in an affordable way.
Sweet Alaska halibut and velvety Alaska black cod are particularly suited for this festive time of year because they provide tremendous versatility and boast succulent, luxurious flavors. Portion merchandising is an excellent way to offset increases in the per-pound costs of these premium whitefish species. To assist retail partners, ASMI offers species-focused merchandising materials such as recipe leaflets and posters.
ASMI’s entire portfolio of retail resources is available free of charge by contacting Larry Andrews, ASMI Retail Marketing Director, at landrews@alaskaseafood.org or by visiting http://www.alaskaseafood.org/retailers.
About Alaska Seafood
The Alaska Seafood Marketing Institute (ASMI) is a partnership of the State of Alaska and the Alaska seafood industry. ASMI works to promote the benefits of wild and sustainable Alaska seafood and offer seafood industry education.
For more than 50 years, Alaska has been dedicated to sustainable seafood. It’s so essential to our way of life that our constitution mandates that fish are “utilized, developed and maintained on the sustained yield principle.” The seafood industry is Alaska’s largest private sector employer, and as a result, Alaskans understand the need to protect the fisheries and surrounding habitats for future generations. We’re proud of our leadership in sustainable management, which has led to an ever-replenishing supply of wild seafood for markets around the world. For more information, please visit www.alaskaseafood.org.
Source: Alaska Seafood Marketing Institute
